# New Texas brokers rank every plan on real meter data

By Ali Peivandizadeh, business growth and AI implementation specialist.
Published Nov 13, 2026. Last checked Nov 13, 2026. Last changed Nov 13, 2026.
Section: News
Who it is for: Electricity sellers, energy brokers. Texas. Owner, pricing, marketing.

Two new Texas brokers launched services that rank every electricity plan for a customer, and one of them uses the home's own smart meter data.

## The facts
- Energy Choice Matters reported on both services on Nov 10, 2026.
- Wattpal tests each Power to Choose plan against the customer's 15-minute smart meter readings. It charges the customer $9.99.
- Wattpal says it takes no commission from REPs. It says its scanner flags credit cliffs, base fees, tier penalties, AutoPay rules and early termination fees.
- A start-up that calls itself an "AI energy broker" registered as a Texas broker the same week.
- On Nov 9, 2026, the president of NRG's consumer business said AI agents are "relatively early" and that NRG has not seen customer behavior shift.
- NRG says more than 80% of its Texas home customers are on term contracts.

## What it means for you
A customer can now see what each plan costs at the home's own use for less than $10.

## Sources
- Energy Choice Matters, trade publication, Nov 10, 2026: https://www.energychoicematters.com/news/another-new-texas-broker-offering-full-ranked-list-of-every-plan-on-power-to-cho
- Energy Choice Matters, trade publication, Nov 9, 2026: https://www.energychoicematters.com/news/start-up-electricitydesk-ai-energy-broker-registers-as-texas-electric-broker-lic
- Energy Choice Matters, trade publication, Nov 9, 2026: https://www.energychoicematters.com/news/nrg-president-consumer-says-third-party-texas-auto-shopping-platforms-have-not-h

General information, not legal, financial or engineering advice.

Page: https://energygrowthjournal.com/news/new-texas-brokers-rank-every-plan-on-real-meter-data/